Whether you’re considering search, social or site design, call us old fashioned but we always like to start with your customers when planning your approach. Sounds a bit obvious does it? Well you'd be surprised how many briefs we have to pull back to this initial point of view. Our research, analysis and digital planning teams exist to identify opportunities for your brand through user behaviour, search marketing reviews and marketing research. Nothing excites our teams more than finding more appropriate and cost effective ways to reach your customers and to take them more directly through the sales conversion tunnel to increase ROI.
Spot what makes the difference
From web analytics to social media monitoring, we collect and analyse the data that tells us how your customers currently interact with your web presence. We then feed this invaluable information into your ongoing strategy to optimise your customer journeys and maximise ROI.
The customer is (mostly) always right
Before we plan or design anything, we make sure we know exactly what your customers want and why they want it. At Positive Digital, research and analysis isn’t about producing neat folders full of meaningless figures. It’s about drawing out real insights that can be used to make things better for your business.