Currys / PC World

Dixons Retail plc is Europe’s largest specialist electrical retailer and services company, operating in 26 countries, with over 1,200 stores in 13 countries, across Europe employing over 38,000 people. They are the number one market leaders in the UK & Ireland, Nordics, Greece and the Czech.

We have been their UK online ad agency for over two years. Our forward thinking, highly creative and ever demanding requirements to technically challenge the networks, ensures banners deliver the ROI and receive high engagement rates every time. Our sole focus is to ensure their customer is helped and guided right at the beginning of their online purchasing funnel.

Our ability to guide doesn’t end at banners; we’ve recently created a version of the nostalgic game called ‘breakout’ to maximise the awareness of their Christmas Wish List campaign, all the way to viral videos challenging customers views that they ARE a destination for gifts. Our recent application is a TV Checklist, which provides inspirational help and guides customers through the complex world of TVs.

We don’t consider ourselves as their digital agency; we are most definitely part of their team.