Currys PC World
Calvin Klein, Vera Wang, Chloé
Now that everyone and their dog has a social media profile (32 million in the UK) the trend is now to take that community back into the real world.
You can keep your 50 page strategy guides and your mega infographics and 12 part webinars, you only need to remember one word in order to make your campaigns a success.
“Over three-quarters (78 per cent) of digital marketers for luxury brands increased their spend on social media for 2012, with 73 per cent saying that they plan to increase it again for 2013.”